About

Steven C. Brandt
Oct. 24, 1936-May 26, 2019
Palo Alto, California
Submitted by Peter C. Brandt
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Steven C. Brandt, PhD., of Palo Alto, California, passed away unexpectedly on Sunday, May 26 from a stroke. He was 82. At his side were his loving companion Laverne Welch, his son Peter Brandt, and his grandson Miles Brandt.

Steve lived a full, exciting life, and leaves a legacy of leadership, wisdom, wit, and good humor. He was a husband, father, uncle, and grandfather; an author and poet; a professor and business management consultant; a CEO; a sailor and lover of the sea; a hiker and nature lover; and a world traveler. His beloved wife of 58 years, Judy, passed away in 2016.

Born in Indianapolis the son of Leonard Brandt and Virginia Cox, he attended Purdue University where he studied engineering and excelled in leadership in prominent student activities. Fate stepped in during Purdue’s homecoming week when, as president of the Inter-Fraternity Council, Steve was randomly assigned to escort Judith Woolverton, a nominee for homecoming queen, to the stage as the nominees were announced to the stadium crowd. To their delight, Judith was crowned queen. They fell in love, and were married two years later. In their early 20s, after Steve attended Harvard and served in the Coast Guard, Judy and Steve drove west to California in a leaky ’57 Chevy convertible.

On the west coast, they lived five lives together. The first of these western lives was in Palo Alto, California where Steve co-founded a small company, Loen-Brandt, Inc., which focused in business training systems. He and Judy had and raised two boys, Eric and Peter.

In the second, the family of four moved to live beside Lake Tahoe to experience mountain living in the surroundings of the high Sierra. At Tahoe, Steve was involved with the League to Save Lake Tahoe. He and Judy inaugurated their first sailboat on the lake.

In the third, Steve was invited to teach one course at the Stanford University Graduate School of Business. He did, and then continued on the faculty, teaching in the MBA and Executive programs for twenty-one years. During those years, he wrote three top-selling books on management and entrepreneuring (Entrepreneuring: The Ten Commandments for Building a Growth Company, Strategic Planning in Emerging Companies, and Entrepreneuring in Established Companies). Passionate about teaching, he became a Senior Lecturer in Management, Emeritus. He was also the CEO and co-founder of a number of successful ventures, in addition to being a management consultant or serving on the board of directors for many major international companies.

But, he and Judy missed being surrounded by nature. In life number four, as empty nesters, Judy and Steve resolved to seriously “repot” themselves. They did, and moved to tiny San Juan Island in Washington State where they built a home dubbed “Circle B Farm,” raised sheep, became ingrained in local matters, and explored parts of the Inside Passage to Alaska aboard their wooden boat, “Spirit.”

In life number five, after nearly 20 years of island living, the pair returned to Palo Alto. Shortly thereafter, Judy was diagnosed with Lewey Body Dementia, which played out for seven years before she passed on Christmas Eve in 2016.

Steve is survived by his sons, Eric and Peter; his brother, Phil; his nieces Jennifer Brandt Van Fossen and Dianne Brandt Chase; and his grandchildren, Miles, Cole, and Ella.

Steve wrote nine books, over a hundred articles, a newspaper column and, recently, a novel (A Woman’s Prerogative) and a book of poetry (The Golden Window). Before he passed, he was working diligently on his next book, a compilation of poetry and essays on aging and simplicity. The following poem was completed just days before he passed.

PERPLEXED

Do you feel you’ve lost your edge after working sixty years to get ahead? The rules of conduct have changed… nothing is the same

Having trouble making a decision, impatient for a clue to continue your mission? For years you excelled in teamwork… now alone and a bit berserk

Day-by-day are you searching in the dark knowing action is needed but absent a spark? Your dreams are laced with fear… rare for you many a year

Are you afraid to bypass an ugly bend or stymied at a fork in your path ahead? Fearful of making a wrong choice… powerless, without a voice

Do you cross rooms and forget why, by arrival then retrace your steps worrying about survival? You’re wandering in the jaws of aging… from which there is no escaping

Quit spiraling, you know this place has plenty of room you entered the jaws…as you left the womb.

[Copyright 2019 Steven C. Brandt]

 

 

Steve Brandt became a writer and referee of sports after he failed to make the basketball team, a “must” in high school, basketball-crazy Indiana where he was born. He continued writing, refereeing, and, later, debating, through college and graduate school and beyond. He has been a newspaper columnist; editor of several regular newsletters of volunteer environmental organizations of which he was President or Executive Director; a co-founder of a writing program in the Stanford Graduate School of Business where he is a member of the emeritus faculty member after 21 years of teaching in the MBA and Executive Education programs.

He is a prolific writer of both non-fiction, fiction, and in recent years, poetry based on his life experiences to date. They include living many years in the High Sierra mountains of California; living on a small island in Northwestern USA near Victoria, British Columbia; working in Silicon Valley where he was serial entrepreneur for many years; serving in the U.S. Coast Guard Reserve for eight years; and, with his wife of more than fifty years, raising two sons, one a Broadway entertainer and one a business executive at pristine Lake Tahoe in the High Sierra. 

 

 

 

Writings

Here it is, as  promised – A Woman’s Prerogative

This story is anchored by historical roots to the gold and silver strikes found in the old west 1849—1869. Greta Sadler, an attractive woman in her early thirties, returns home to Reno, Nevada after ten adventuresome years on the east coast. Near home she meets Alex Mackenzie, a brainy, rugged, hi-tech Professor of Geology at the University of Nevada, Reno. They become lovers against her father’s wishes. Greta is his only remaining child and he is the President of the Sadler Corporation, a 90-year-old family company in northern Nevada. The professor’s younger brother, Quid, shows up unexpectedly after years in the U.S. Navy and, recently, some time in jail. He finds a bowling alley job in Reno, learns to play blackjack at the casinos, and eventually meets a wizened 5th generation gold prospector, Frank Adams. Frank believes he is close to locating the legendary Lost Pants Mine first reported in an 1879 San Francisco newspaper story. A hundred years later Alex, Frank, and Quid team up to complete the search in the High Sierra near the town of Mammoth Lakes, CA. Meanwhile, Greta and Alex’s personal stories become more and more interwoven as external events pull each of them into difficult, life-altering decisions and some unexpected consequences. Love, money, changing ambitions, sibling rivalry, and Sadler-family frictions intersect with a desire Greta and Alex each have to prove themselves to themselves and others as they traverse their thirties with nagging, unanswered questions flickering in their heads. Natural and human happenings add to the stresses they encounter, including blackmail, an earthquake, entombment, a paternity suit, mountain bandits, a Northern Nevada Ol’ Boy network, and the potential bankruptcy of the Sadler Corporation.

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 Some people have fairy-tale lives. Others live with wrenching,

emotional or physical pain. Most have a mix, sometimes with elements hidden. The sum of it all often creeps into consciousness as one confronts death, first hand. Friends and loved ones begin to pass on—in a flash or bit by bit via a debilitating disease. Meanwhile, media inundates ones’ senses relentlessly with ads about anti-aging drugs and “expert” advice on how to live on indefinitely without gray hair, wrinkles, or failing body parts. The Golden Window author uses poetry, the music of words, to share his experiences in ways meant to resonate with and lift readers in their own lives, as the fairy-tale part falters. The poems are divided into six parts: Self-Reliance; Living Full; Nature; Joys; Sorrows; and Caregiving. His words are those of an unseen friend conversing quietly with you as you make your journey.

 

 

 

 

This book is historical fiction, a mix of actual facts and imagination. It is meant to entertain and inform. The books includes chapters on the formation of Lake Tahoe, the discovery of the lake by American, John Fremont in 1844, the gold rush, the silver rush at Squaw Valley and in Nevada, Tahoe’s Lovers’ Leap, and a number of other stories that are related to specific places at Lake Tahoe.

 

 

 

Simplicity is ten ideas on how to live a fuller life in the face of tremendous external pressures to conform to the ideas of others, corporations and individuals.
The ten ideas have been developed and honed over twenty years of direct experience with the subject.

 

 

 

 

Stay out of court and in business
Stay out of Court and In Business

There seems to be an epidemic of lawsuits today. Businesses are prime targets. Educate yourself and your staff before problems arise. This book will show you how to handle employment discrimination, workplace sexual harassment, insurance, product liability, contracts, litigation, and more.

 

 

Brandt describes emerging companies as those that are no longer small and are certain to be firmly established in the future. He urges these companies to implement comprehensive strategic planning to help decide what the company should become and how to achieve it. The author first offers perspectives on how management practices in a growing company must be adapted to its larger size and scope. He then shows how strategic planning is a necessary discipline to ensure focus in an emerging enterprise. Final chapters deal with the requirements for executing the strategic plan in order to achieve optimum results. We learn that the basic tools for ensuring long-term growth are understanding the internal and external environment, setting expectations, deciding on strategy, adapting the organization’s design and processes, adjusting management and leading styles, improving people skills, and cultivating a desired culture. The author claims that thoughtful and action-oriented strategic planning will help the emerging company establish a sustainable competitive advantage and become bigger without getting fatter. 

 

 You will discover how to set objectives for yourself and the business; select the right partners, investors, key employees; define your product or service and market; prepare a useful business plan; monitor and conserve cash and credit; expand methodically; avoid stress and look ahead.